TikTok Plus, Victoria's Secret's Comeback, and Gen Alpha: This Week in the News
This weeks digital news & entrepreneurship tips
Listen below for a quick digital industry update!
Hey hey hey! It's your girl back again with our second Substack newsletter, and boy do I have some juicy updates for you! We're talking all things digital trends, entrepreneur life, and my personal life (because let's be real, we're all a little nosy).
Can you believe it? We're already 18 days away from the second quarter of the year! Time is flying by, but that doesn't mean any of us should be slowing down (unless you need to of course). In fact, I'm in the midst of planning my goals for the next quarter and figuring out how to expand on my word of the year - expansion! It's all about pushing beyond my comfort zones, exploring new horizons, and taking my personal and professional life to the next level.
This Week In The News
check out the audio recording above for a breakdown of these updates
TikTok Pivots to Long-Form Content with 'TikTok Plus' – Here's What You Need to know
From Controversy to Comeback: Victoria's Secret Fashion Show Returns with a Bold New Vision
Meet the iPad-Ownin', Screen-Time Lovin' Generation Alpha: What You Need to Know & How It Affects Your Marketing Strategy
Boost your LinkedIn Game with new AI-backed Collaborative Articles Feature
Entrepreneur Tip Of The Week: Looking For New Leads?
If you know me, you know I am obsessed with finding additional resources to simplify my crazy entrepreneurial life. In my stage of entrepreneurship, I still do a lot in my business including sales and bringing in new leads/clients for my PR/brand management agency. Therefore, I am adamant about finding new tools that make sales easier. Last week, a close friend sent me a tool that I will be trying out over the month or so.
It’s a chrome extension called Devi and it honestly seems amazing. Here is a brief breakdown of what it does:
It tracks keywords online and on social media to find high-intent leads
For example, it will send me a notification when someone in a FB group or on LinkedIn writes, “I’m looking for a publicist. Does anyone have any recommendations?” I can respond to these notifications immediately and share about my agency.
Watch this for a quick video explanation
I love the idea of this and will let you guys know my thoughts at the end of the month. I love a good warm lead, so I have high hopes for this one.
What I’m Reading
I’m in the thick of reading Jay Shetty’s book, 8 Rules of Love: How To Find It Keep It, and Let it Go. I’m still giving it 5 stars. If you are reading it too let me know if you are enjoying it as much as I am.
I’m Battling Anxiety, And I Realized Many of My Friends Are Too- So Let’s Talk About It
I created this newsletter to be more open and transparent with both businesses and life.
Anxiety is a personal battle that can feel like a constant weight on your shoulders. I know this all too well, having been diagnosed with it at just 15 years old. For the past 15 years, I've struggled with anxiety without any real tools to manage it, just always knowing it’s there and trying my hardest to avoid it.
Recently, the anxiety started affecting my everyday life, and it wasn't until recently that I started seeing a therapist, mainly because I thought I had self-diagnosed myself with ADHD (thanks, Google).
To my surprise, my therapist told me that anxiety and ADHD have almost identical symptoms in women. So instead of focusing on the ADHD diagnosis, my therapist and I have been working together to develop tools to help me manage my anxiety.
I know that everyone's journey with anxiety is different, but I wanted to share a few things that I’m currently working on to combat my anxiety.
Don't feel guilty for feeling anxious: Anxiety is a core emotion, and it's okay to feel it sometimes. The challenge is figuring out how to deal with it.
Track your emotions: Writing downshifts in your mood or habits can help you identify when you might be feeling anxious, even if you don't realize it.
Chill out: Immerse yourself in cold when you're feeling anxious. It might sound weird, but it's worth a shot. Try the TikTok trend of dunking your face in a bowl of ice for a quick fix.
If you have anxiety too, know I’m rooting for you! You are seen too and I will continue to share my journey!
See you next week!
Ps: I want to always be able to keep this newsletter FREE.
How can you help me do that?
Please reshare and tag me on social media (@itsurdestinee) if you find something helpful! That’s all I ask😃.